case study: synergis - zero waste group redesign project - 2009 - 2010

While Synergis had grown and evolved over the years, its website, which had been developed in 2001 and looked its age, clearly had not.

Synergis, based in New York and California, promotes sustainable resource management through customized waste reduction, recycling, composting, zero waste, and sustainable business consulting programs.

Primary Goals:

• Build an online resource for current and potential clients that reflects the talent, passion and commitment offered by this group.
• Highlight latest news and events.
• Heighten awareness of recycling, waste reduction and zero waste solutions.
• Provide easy access to contact information.

our solution:

• Convey the mission in a single glance on the homepage.
• Provide a News and Events column on the homepage with Learn More links to the News page.
• Emotionally engage users with great photos, good use of color and a clean, sharp layout.
• Inspire visitors to click through and learn more with intuitive navigation and calls to action strategically sprinkled throughout the site.
• Provide contact info on all pages and a form on the Contact Us page as an alternative means of communication.
• Bring client stories to life with case studies, photos and logos.
• Showcase the media's recognition of Synergis' success.

The Result:

• An inviting, visually engaging state-of-the-art website
• that provides dynamic web-friendly content
• resulting in increased interest in Synergis services.